Cloe and Luke
Character design for the "Flying with Butterflies" program by Hartmann.
Hartmann planned to create a delicate, cheerful, and playful character to feature in its educational materials about Epidermolysis Bullosa (EB).
Epidermolysis Bullosa, also known as EB, is a condition that causes the skin to blister from minimal friction or trauma and is present from birth.
And so, the character Cloe came to life, embodying care, learning, and knowledge in a lighthearted and engaging way for children and young patients.
Complementing the project, I designed the packaging artwork used to deliver products and materials to patients. I drew inspiration from the idea of a home as a space connected to nature, “Flying with Butterflies”—a symbol for children with Epidermolysis Bullosa.
To bring the character Cloe to life, I created a series of poses capturing various aspects of her routine and personality. These range from moments of care, such as applying bandages or handling medical supplies, to playful and joyful scenes that reflect her childlike and optimistic essence.
The development process involved extensive studies to define her visual style, shapes, facial expressions, and personality. Inspired by the delicacy and lightness of a butterfly, her design features soft lines and colors that evoke joy and optimism. Cloe’s face was intentionally crafted to convey warmth and kindness, embodying her role as a gentle guide and teacher.
After the success of creating Cloe, the idea emerged to introduce a second character to further enrich the project: her younger brother, a baby named Luke. Inspired by the visual style already established, Luke was designed with features that reinforce his family connection, embodying the essence and innocence typical of his early childhood stage. This approach ensured a harmonious visual identity between the two, reflecting the sibling bond and the continuity of the project.
In addition to his creation, I developed various poses of Luke playing, exploring his spontaneity and the playful world of childhood. I also designed interactions between him and Cloe, highlighting moments of care and guidance to teach about specific baby care. These poses helped expand the visual narrative, making it even richer and more engaging.
